Animal welfare
Full-time
Routes to impact
Direct high impact on an important cause
Description
Lead the digital individual-giving strategy, from acquiring and converting new supporters to growing recurring giving and retaining donors across countries.
- Plan, run and optimize paid campaigns on Meta, Google and YouTube, managing ad budgets
- Lead email fundraising, writing appeals, newsletters, welcome sequences and donor journeys
- Design recurring-giving campaigns and processes to recover failed payments and cancelled gifts
- Track cost per lead, donor acquisition cost, retention and donor lifetime value
- Coach national Senior Communications Leads on local fundraising strategies and materials
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