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Effective altruism is changing the way we do good.

Effective altruism is about answering one simple question: how can we use our resources to help others the most?

Rather than just doing what feels right, we use evidence and careful analysis to find the very best causes to work on.

But it's no use answering the question unless you act on it. Effective altruism is about following through. It's about being generous with your time and your money to do the most good you can.

Not sure what cause you 
should work on?

Use our cause prioritisation tool to find out.

Try it now


Effective altruism — efforts that actually help people rather than making you feel good or helping you show off — is one of the great new ideas of the 21st century.

Steven Pinker

Johnstone Family Professor of Psychology at Harvard University, author of 'The Better Angels of Our Nature'

Effective altruism … is matching a clear-eyed approach to doing good with scientific exactitude.

Derek Thompson

Senior Editor, The Atlantic