You do not have Javascript enabled. Some elements of this website may not work correctly.

Thanks for nominating a friend to recieve a free copy of Doing Good Better by Will MacAskill.

If you're wondering what we're going to email them below is the text. There are two versions because we're A/B testing to see whether a very brief or slightly longer email is more popular with nominees. This means your friend will be randomly selected to receieve one or other of these emails. If your friend doesn't claim their copy of the book in a few days we'll also send them a reminder email.

Let's imagine that your name is Amy Jones and the friend you nominated is Bob Smith. Here's what the emails would look like. Plus, We'll copy you in so that you can see exactly what they are sent.

 

Short version

Email subject: Amy Jones selected you for a free copy of Doing Good Better

Hi Bob,

Amy Jones selected you to receive a free copy of Doing Good Better: How Effective Altruism Can Help you Help Others, Do Work that Matters, and Make Smarter Choices about Giving Back.

Click here to claim your free book

Here's why Amy thought you might be interested in the book. If they didn't leave you a message you should ask them :-)

"~Your message from the form here~ "

All the Best,
Kerry
 

Medium length version

Email subject: Amy Jones selected you for a free copy of Doing Good Better

Hi Bob,

Amy Jones selected you to receive a free copy of Doing Good Better: How Effective Altruism Can Help you Help Others, Do Work that Matters, and Make Smarter Choices about Giving Back.

Click here to claim your free book

Here's why Amy thought you might be interested in the book (if they didn't leave you a message you should ask them :-):

"~Your message from the form here~"

More about Doing Good Better
While a researcher at Oxford, William MacAskill decided to devote his study to a simple question: How can we do good better? MacAskill realized that, while most of us want to make a difference, we often decide how to do so based on assumptions and emotions rather than facts. As a result, our good intentions often lead to ineffective, sometimes downright harmful, outcomes.

As an antidote, MacAskill and his colleagues developed effective altruism—a practical, data-driven approach to doing good that allows us to make a tremendous difference regardless of our resources. Effective altruists operate by asking certain key questions that force them to think differently, set aside biases, and use evidence and careful reasoning rather than act on impulse. In Doing Good Better, MacAskill lays out these principles and shows that, when we use them correctly—when we apply the head and the heart to each of our altruistic endeavors—each of us has the power to do an astonishing amount of good.

All the Best,
Kerry

Doing Good Better Book (orange)

If you have any questions feel free to get in touch